GoAir now offers an even better Fly Smart proposition for its customers

Mumbai 26th October, 2006: GoAir - India’s premier Low Fare airline, today with SBI Card, one of India’s largest Card issuers, announced the launch of a feature packed co-branded credit card; the GoAir SBI Credit Card in association with Visa International, a global payments industry leader.

Targeted at value conscious GoAir smart fliers, the GoAir SBI Card offers a unique rewards programme that entitles cardholders to 4 reward points on every Rs. 100/- they spend on buying GoAir tickets with their GoAir SBI Card. Cardholders can redeem these reward points, against subsequent GoAir ticket purchase.

Commenting on the launch, Mr. Jeh Wadia, Managing Director, GoAir said, “We believe that GoAir Smart fliers will fully enjoy this true rewards and loyalty scheme. This is a partnership with industry leaders; SBI Card brings unique strength into the program with its reach, GE brings in its worldwide experience in terms of loyalty/ co-brand management, and of course Visa for leadership, innovation and technology expertise in the payments industry”.

Mr. Roopam Asthana – CEO, SBI Cards said “This tie-up is in line with our focus on Co-brand partnerships – covering diverse industries which offer our customers the best. The GoAir SBI card is a fully loaded, features rich card that offers value conscious airline travelers, a unique value proposition.”

Talking about the tie-up, he further added, “In less than a year of launching its services, GoAir has created a vast set of loyal and value conscious customers. Credit Card spends in the airline category have shown a phenomenal rise of 80% over the last year. On the other hand, SBI cards portfolio has recorded a healthy 77% increase on spends in the airline category. We are confident that GoAir, SBI Cards and Visa will be a winning combination.”

The GoAir SBI card is fully loaded with all the features that customers have come to expect from SBI cards, including complementary Air accident Insurance Cover, purchase protection and flexi pay among others. Some of the prominent features offered on GoAir SBI Card include:

• Reward Points – On every Rs. 100/- spent on buying GoAir tickets, the cardholder earns 4 reward points.  These rewards points can be redeemed against buying GoAir tickets.
• 10% off on the first ticket booked on the GoAir site www.goair.in using SBI GoAir Card, within 30 days of receiving the card.
• 5% off on ticket/tickets booked on the GoAir site www.goair.in using SBI GoAir Card on second and subsequent purchases.
• Complimentary Insurance covers on GoAir – Rs 24 lacs worth air accident cover.
• Save with 0% transaction fee on fuel purchase at select IOC and IBP petrol pumps.
• Balance transfer facility at 0% interest for 75 days.
• ‘Flexi Pay’ – Convert your retail purchases into an easy instalment payment plan at low rate of interest.
• Free Purchase Protection against fire and theft up to Rs. 15,000 for 90 days
• Easy bill payment facility – pay utility bills on the Card
• 24 hour SBI Card Customer Helpline in India and SBI Card travel visa Emergency Services in 75 countries

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